A web design and re-branding concept for an art gallery located in Findlay, Ohio. For my solution for the Neon Heater, I really wanted to be sure to find the true needs of the gallery. I wanted to make sure that my branding and deliverables could be executed realistically and gracefully. Through my research for the Neon Heater I came up with specific goals: I wanted to create consistency across media in terms of presence and branding.I also wanted to make sure that the Neon Heater had a unique identity that matched their unique place in the marketplace of DIY art spaces. The logo below is designed to emphasize the juxtaposition of professionalism and freedom. At the gallery artists are empowered and have the freedom to do whatever the hell they want. To me this is--punk-rock.